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Tailored operational infrastructure

A CRM Built Around How You Actually Sell.

Stop renting bloated software with per-seat fees. We design and build custom CRM and back-office platforms around your pipeline, data and team, and hand you the keys.

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  • No per-seat fees
  • You own the code
  • AI-ready by design
Overview

Your sales process is not generic. Your software should not be either. We replace spreadsheets and stitched-together tools with one fast system shaped around your stages, fields, roles and reports.

Code & data
Own it

You own the source and the database. Add team members without adding licence costs.

Your workflow
Fit

Stages, fields, permissions and views modelled on how your team really works.

Open by default
Connect

Webhooks, APIs and AI agents plug straight into your data.

The difference

Why the usual approach falls short, and what we do instead.

The typical approach
  • Per-user fees that scale with headcount, indefinitely
  • Hundreds of menus and fields nobody uses
  • Customisation locked behind consultants and marketplace add-ons
  • Data trapped in a vendor you cannot easily leave
How TWJ Labs builds it
  • One-off build, no recurring seat tax
  • A focused interface designed for your team’s daily tasks
  • Direct database access and clean APIs
  • AI agents and automations that act on live records
Capabilities

What we build for you.

  • Custom stages, probabilities, tasks and reminders with views for reps, managers and owners.

How we work

From first call to a system you rely on.

Step 01

Discover

We map your pipeline, data and reporting needs with the people who use them.

Step 02

Design

Clickable screens and a data model you approve before engineering begins.

Step 03

Build

Weekly releases you can use immediately, with your data migrated early.

Step 04

Launch & support

Training, rollout and ongoing improvements as your process evolves.

Where it fits

Real situations, practical outcomes.

01

Service business

Enquiries arrive from calls, WhatsApp and forms and are tracked in spreadsheets.

Outcome

One pipeline captures every lead and triggers follow-ups automatically.

02

Manufacturing & distribution

Quotes, orders and dispatch live in separate tools.

Outcome

A unified system takes an enquiry through quote, order and delivery.

03

Agencies & consultancies

Projects, clients and invoices are scattered across apps.

Outcome

Clients, work and billing sit together with reporting for partners.

Tools & stack
  • Next.js
  • TypeScript
  • PostgreSQL
  • Supabase
  • Node.js
  • REST & Webhooks
  • WhatsApp API
  • Stripe
  • Razorpay
Questions

Answers before you ask.

Off-the-shelf tools make you adapt to them and charge per seat forever. A custom system fits your process, avoids recurring licence costs and can integrate with anything.

Next step

Let's scope your crm development project.

A 15-minute call is enough for us to tell you honestly what is worth building, how long it takes and what it should cost.